These mistakes Facebook made are outright mindless. The company is made a fool again as there was already a company named Meta, forcing Zuckerberg to pay $20 million to purchase the name. Negative names may repel and insult potential users, only further destroying the social media’s brand. “Facebook shouldn’t use a name that could potentially offend others… carries a negative connotation, so it shouldn’t be used at all,” health teacher Barbara Contino said. The word “meta” is Hebrew for “dead,” leading to an explosion of both offended and amused messages from Hebrew speakers all over social media. The name switch has also faced heavy backlash from the Hebrew speaking community. Facebook chose their new name on a whim as a final effort to mask its plethora of disastrous policies. It is a common tactic used by companies attempting to cover their previous mistakes and protect their reputation. It is no coincidence Facebook happened to change its name to Meta directly after the release of Haugen’s documents. The document also cited Facebook’s continued initiative to attract teenage viewers despite the numerous negative mental health impacts Facebook has been known to have on youth. Many are already aware of Facebook’s circulation of misinformation, hate speech and incitation of violence, but the document took it further by shedding light on Zuckerberg’s dismissing of the human trafficking taking place through Facebook. Nearly 17 news organizations have investigated the internal documents analyzing Facebook, appropriately titled “The Facebook Papers.” These papers contain tens of thousands of pages of information exposing Facebook and its many flaws. Whistleblower Francis Haugen’s documents have spread through the internet like a wildfire, revealing a number of underlying issues. However, recent events suggest that Facebook’s attempt to forge a new identity for itself is not about its growth and future goals. Additionally, the term “metaverse” is defined as an online virtual world, painting Facebook’s goal of strengthening its online community. In his Facebook Connect keynote live stream, he stated the word “meta” is derived from the Greek word meaning “beyond,” expressing Facebook’s interest in expanding. In October, Facebook CEO Mark Zuckerberg announced that the company will be changing its name to Meta.
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